Sunday, 16 December 2018
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The Top Pet Products of 2018 – Pet Business Magazine

The 17th-annual Pet Business Industry Recognition Award celebrates the best that the pet care category has to offer.

Published: 12.01.2018

The ability to offer a unique and innovative mix of products has always been a key competitive strength of pet stores. But as increased competition from online outlets and other retail channels have raised the stakes for these often relatively small retail operations, it has become more important than ever for pet store owners and operators to identify the latest and greatest merchandise to hit the market.

With this in mind, Pet Business uses its annual Industry Recognition Awards as a platform to honor standout products across a variety of pet care categories. To find our award winners, the editors of Pet Business search through the hundreds of vendor press releases we receive each year, as well as the aisles of the industry’s major trade shows and even local pet store shelves to find the most exciting and functional products that the industry has to offer. Of course, with so much innovation coming out of the industry every year, this is never a simple task. However, the field has been narrowed, and without further ado, the winners of the 2018 Pet Business Industry Recognition Awards are…


PetRageous Designs

Eddie Bauer Collection

Eddie Bauer PET dog apparel from PetRageous Designs includes the Snowfield Performance Vest. This medium-weight, water repellent vest has a chevron-quilted pattern and includes a useful zippered pocket and reflective safety stitching on its black binding. This garment is just one of several styles that entirely captures innovation, function and fashion.



Lavasox Heatproof Urban Booties from Saltsox features a radiant heat barrier in the sole to protect paws from high surface temperatures while maintaining the thin-sole design that Saltsox pioneered. A highly ventilated upper allows air to circulate, and a high-tech rubber sole provides abrasion resistance and secure footing.


Pet Lifestyle and You (P.L.A.Y.)

California Dreaming Memory Foam Bed Collection

The California Dreaming Memory Foam Bed Collection from P.L.A.Y. is ideal for large or senior dogs that need extra support for their joints. Each bed has a high-density memory foam center cushion covered with a soft, yet durable microfiber fabric. All are filled with the company’s eco-friendly PlanetFill stuffing.


Club Lux Pet Bed

Sauder’s Club Lux Pet Bed is designed with the same materials and features used in the company’s seating products. This comfortable and ultra-chic bed is made with DuraPlush vinyl and a thick, 4-in. cushion, and features decorative upholstery tacks and a high-side design.


Brodie Bowl

Brodie Bowl

The Brodie Bowl places a pet in an upright, ergonomic feeding position using a unique step-up design. Featuring a tilted bowl platform and adjustable height and size options,

this raised pet bowl helps promote pet digestive health.


Drinkwell 2 Gallon Pet Fountain

PetSafe’s Drinkwell 2 Gallon Pet Fountain is an automatic, quiet water fountain. The easy-to-clean product has a large capacity and encourages pets to drink more. It features dual filtration to remove bad tastes and odors, constant circulation and an adjustable water flow.


King Kanine 

King Kalm CBD Line

King Kalm CBD from King Kanine is made with high-quality phytocannabinoid-rich (PCR) broad-spectrum oil suspended in the highly beneficial omega-3 rich krill oil. Available in 75-, 150- and 300-mg formulas, it is great not only for reducing anxiety and stress, but also promoting overall wellness in dogs.

Grizzly Pet Products

Grizzly Calming Aid

Grizzly Calming Aid from Grizzly Pet Products contains PCR Hemp Oil combined with krill oil for superior absorption. It does not contain THC. Grizzly Calming Aid has veterinarian-established dosages for efficiency and safety, is long-lasting for any dog or cat, and is NASC compliant.



Commuter Pet Carrier + Car Seat

The Gen7 Commuter Pet Carrier + Car Seat is easy to transfer in and out of the vehicle and uses the seat belt latch and shoulder strap to be safely secured in place. Suitable for pets up to 20 lbs., it features an easy-to-clean, machine-washable comfort pad.


Tasman’s Natural Pet

Chicken On-Hide Bison Rawhide

Tasman’s Natural Pet Chicken On-Hide Bison Rawhide Rolls & Twisters Premium Dog Chews are based off of the brand’s Bison Rawhides and flavored with natural U.S.-sourced chicken. Three rolls and two twister sizes are available in stand-up pouches.


Barkworthies Variety Packs

The Barkworthies Variety Packs contain products that vary in chew durations and textures to ensure every dog is satisfied while supporting positive dental health with active chewing. Available in Large Dog, Medium Dog, Small Dog and Puppy sizes, each pack contains a variety of appropriately sized, premium, all-natural chews.  

Wholesome Hide

Bacon in a Blanket

The Bacon in a Blanket retriever roll from Wholesome Hide is a safe and satisfying chew for dogs. It’s made from a roll of USA-sourced smoked pork hide and wrapped with fresh beef hide. This treat comes in a 9-10-in. variety and a 4-5-in. version for smaller dogs.


Groomer’s Helper

No-Choke Lead

The “NO-CHOKE” Control/Slip Lead from Groomers Helper prevents the “choking” of pets by using the same proven principals of the company’s patented Grooming Loop. It features an emergency quick-release buckle as an added safety feature and even has different use options for both brachycephalic and older “trach” dogs.

Up Country

Up Country Ribbon Collars

Up Country offers more than 100 collar designs, including seasonal and holiday patterns in a variety of sizes. The ribbon collars are made from high-tensile strength nylon webbing with sewn-on stain and fray resistant polyester/nylon ribbons. All hardware is cast, not welded brass, for extra strength and it is made in the USA.


Signature Padded Collar, Harness & Leash Collection 

The Petface Signature Padded Collar, Harness & Leash Collection features padded neoprene inner layers for added comfort for both the dog and handler, as well as unique, easy-to-use metal Petface clips that are designed with a solid satin premium finish and are fully adjustable to ensure the perfect fit.


Diggs’ Revol crate

The Revol Dog Crate from Diggs is a patent-pending, collapsible crate that is designed more ergonomic, simple to use, stylish and safer than other wire crates. It’s easy to set up and easy to collapse, and has two doors, three access points and wheels for easy transport.

Primetime Petz

Safety Mate Gates

The Safety Mate gate from Primetime Petz is a tension-mounted gate that expands to fit openings from 24.5 to 41 in. Made from solid wood with a quick-release, one-handed latch, it features a two-way swing with double-locking system. It comes in a knockdown package that takes up very little shelf space.


Emerald Pet 

Fresh Smileezz All Natural Grain-Free Dental Chews

Emerald Pet’s Fresh Smileezz All Natural Grain Free Dog Dental Chews freshen breath with parsley, dill and mint. The firm, chewy texture, deep ridges and wide shape surround the entire tooth for deep cleaning while coconut oil and kelp reduce bacteria. They are available in mini, small, medium and large.


Get Naked Dental Health Bones

All-natural, grain-free Get Naked Dental Health Bones from NPIC help remove plaque and tartar buildup during chewing. The vanilla flavored bones use five natural breath fresheners, including parsley, fennel, dill, green tea extract and peppermint. They are available in small, medium and large sizes in 6.6- and 15-oz. packages.


FreshBreath Dental Chews

TropiClean Pet Products relaunched its Fresh Breath by TropiClean Dental Chews with three new flavors: Peanut Butter, Banana and Blueberry. The revamped formula includes natural ingredients like coconut, green tea and the natural mineral SHMP (Sodium Hexametaphosphate), which is clinically proven to safely remove plaque and tartar buildup.


Pura Naturals Pet

Natural Flea & Tick Shampoo

Pura Naturals Pet’s Natural Flea & Tick Shampoo kills and repels fleas or ticks with a fresh scent. The soothing formula is made with organic rosemary oil, which has natural antiseptic properties. It includes aromatic cedar and peppermint oil, which are natural repellents, and cinnamon oil to help inflammation.


Defense+ for Dogs

Defense+ for Dogs from Nutri-Vet is formulated to kill, repel and prevent re-infestation of fleas, ticks, mites and mosquitos. It does not contain any neonicotinoids, which are insecticides harmful to the bee population. It is available in four sizes to treat any size or breed of dog.


Fromm Family Foods

Four Star Nutritionals Rancherosa​

Fromm Family Foods’ Four Star Nutritionals Rancherosa is a western-influenced diet that is a hearty blend of beef, pork, pinto beans, trout and lamb together with butternut squash and pumpkin, inspired by life on the range. This grain-free kibble option is available in 4, 12 and 26 lb. sizes.

Champion Petfoods

ACANA Singles

Champion Petfoods’ unveiled a formulation makeover and flavor additions for its ACANA Singles line. The formulation improvement adds more high-quality, fresh meat protein, while reducing the number of carbohydrates and shortening the ingredient panel. The two new single animal-source protein flavors are Beef & Pumpkin and Turkey & Greens.


Bixbi Pet

Rawbble Freeze-Dried Diets

With 95-98 percent meat, organs and bone, BIXBI’s RAWBBLE Freeze Dried complete and balanced recipes are packed with nutrients and flavor. The small pieces are easily rehydrated and make feeding, topping or treating simple and convenient. It is one of the most affordable freeze-dried options on the market. 

Longevity Raw Pet Food

Just Green Tripe Patties

Longevity Raw Pet Food’s frozen raw Just Green Tripe patties are individually wrapped to make feeding raw simple and convenient. Grassfed beef green tripe is a superfood for pets. It is a highly digestible protein that is nutrient dense and rich in probiotics, and provides digestive enzymes.


The Honest Kitchen

Pour Overs

The Honest Kitchen’s Pour Overs are 100 percent human-grade, wet toppers that are slow cooked and designed to add a nutritional boost to a dog’s diet. These limited-ingredient toppers are available in three varieties—Bone Broth Stew, Pumpkin Stew and Superfood Stew—with three flavors in each variety.


Mobility Formula Bone Broth

Primalvore Holistic Canine Nutrition’s Mobility Formula Bone Broth is organic, shelf-stable and comes in a convenient standup pouch with a reclosable cap. The broth is made in small batches that are slow-simmered to extract important nutrients. Collagen peptides are added to improve joint health in dogs, while organic turmeric helps fight inflammation.



Ziwi Peak New Zealand Free-Range Chicken

Ziwi’s first poultry product—Ziwi Peak New Zealand Free-Range Chicken—is made from 100 percent New Zealand free-range chicken, organs and green-lipped mussel. The chickens are ethically raised without added hormones or growth promotants on farms that are independently audited and certified as humane and free range.

Health Extension Pet Care

Health Extension Grain-Free Canned Diets

Health Extension Pet Care’s super premium collection of grain-free canned diets for dogs features “meat first” recipes that are created with whole foods like real salmon, venison, quail and beef, plus other health-boosting ingredients, like turmeric and apple cider vinegar. A variety of recipes are available in 12.5-oz. cans.


Davis Manufacturing

Studio Color Crème Chalk

Davis Studio Color Creme Chalk Pens are easy-to-use twist-up pens that are self-sealing, dry fast and wash out easily when you are ready for a change. Made for you and your pets, apply on long strands, mohawks, top-knots, tails and more. Blend them together or use with stencils.




The BrushBuster from Dexas is a silicone palm brush that is ideal for use between baths, as it keeps a dog’s coat shiny and free of tangles. Each silicone bristle has extra massaging nibs that aid in both de-shedding and in distributing essentials oils throughout a dog’s coat.

Swees America

Eazee by Foolee Intense Massage Brush PRO

The Eazee by Foolee grooming tool line now has the Intense Massage Brush PRO. This accessory features flexible fingers that are great for deep massages, stimulating blood circulation and toning up skin.




BISSELL’s BARKBATHQT is a quiet, all-in-one dog bathing system that deep cleans any length of fur or hair with a unique, no-rinse shampoo. Specially designed nozzles get beneath the fur and cleanse the skin, and a soft suction hose gently pulls dirty water away into a separate tank.


Soft Gloves

The HandsOn Soft Gloves line are constructed out of the same tough nitrile, durable PVC and nylon fabric as their predecessors, but they are lighter in weight and feature super soft nodules on the fingers and palms to create a calmer, more enjoyable grooming experience.



Andis Company

Pulse ZR II Detachable Blade Clipper

Andis Company’s Pulse ZR II Detachable Blade Clipper pairs lithium-ion power and variable speed versatility for professional groomers on the go. This heavy-duty, detachable blade clipper conveniently delivers up to a 2.5-hour run time on a single 2-hour charge. The 5-speed Pulse ZR II adjusts from 2,500 strokes per minute up to a high speed of 4,500 spm.


Absorber Pro Dry Towels

Absorber Pro Dry Towels are designed to save groomers time, money and resources while giving dogs a more enjoyable experience. The absorbent and flexible material wrings out easily and continues to dry effortlessly, eliminating the need for multiple towels per client. They are sold in packs of four in two colors—Blue and Biscuit.


PROCÃO Amazonia

Procão Amazonia Grooming Line

PROCÃO Amazonia’s new grooming product line uses natural bio-actives from fruits, nuts, herbs and leaves found in the Amazon and sourced in a conservational manner. The line includes a variety of shampoos and conditioners for dogs and cats formulated with ingredients such as acai, passion fruit, coconut and Brazilian cherries.



Cardinal Pet Care

EcoBath Manuka Honey Line

Cardinal Pet Care’s EcoBath Manuka Honey line uses Manuka Honey—derived from New Zealand and known for its healing benefits—blended with other botanical ingredients such as organic hempseed oil for moisture and organic chamomile extract for conditioning. The line does not contain harsh chemicals, or artificial colors or fragrances.




CBD Dog Health

CBD Dog Hemp Salves

CBD Dog Hemp Salves from CBD Dog Health are formulated to help alleviate dry skin, treat skin cancers, aid hot spots, treat dermatitis and provide a range of other benefits. The REMEDY, NOURISH and SOOTHE formulas are made in the USA with the highest quality ingredients.

Pet Parents

Washable Dog Diapers & Belly Bands

Pet Parents offers washable dog diapers and belly bands to help with common health issues or post surgery healing. Great for dogs that have urinary/fecal incontinence, gastrointestinal upset or urinary tract infections, they feature Fur-Safe adjustable velcro systems; sewn-in, multi-layer, super-absorbent pads; leak-proof/waterproof exterior shells; and leak-proof elastic edges.


Nature’s Pet Herbals

Hempful Soap Bar for Pets

The Hempful Soap Bar from Nature’s Pet Herbals combines full spectrum CBD with organic coconut oil, therapeutic essential oils and neem. Rich in vitamin E and fatty acids, neem’s anti-inflammatory and analgesic agents can help to reduce inflammation, as well as repel and kill common biting insects.

Skout’s Honor

Priobiotic Skin Care Line

The Probiotic Skin Care line Skout’s Honor is designed to boost pets’ natural defenses against shedding, itching, dryness, hot spots and odor. It supports a naturally balanced and healthier-looking skin and coat. Available in three fragrances—Honeysuckle, Lavender and Unscented—the line includes shampoo, conditioner, shampoo/conditioner, detangler and deodorizer.



NaturVet Hemp Line

NaturVet now offers hemp-based alternative solutions with four top products: Allergy, Calming, Immune and Joint. The new hemp line combines hemp seed oil and hemp seed powder for pet parents looking for health benefits from hemp-based products.


YuMOVE Soft Chews

YuMOVE Dog from Lintbells is a premium, natural joint supplement that soothes stiffness, supports long-term joint health and promotes mobility in dogs. It is clinically proven to work in just six weeks, thanks to ingredients like high-strength, cold-extracted, ActivEase, Green-Lipped Mussels (a concentrated source of omega-3) and glucosamine.

Under the Weather

Ready Balance

Ready Balance from Under the Weather is a fast-acting probiotic gel containing beneficial bacteria, vitamins and the prebiotic inulin to help maintain normal appetite, digestion and gut health during times of stress and digestive upset. The 30 cc dial-a-dose tube ensures accurate feeding levels. It is available in a 12-pack display unit.


Starmark Pet Products

Bend-E Branch

Starmark expanded its Interactive Play line with new Bend-E Branches. Made of tough rubber, they grunt and croak when flexed to entice tug and fetch play. The material is soft and safe for teeth and gums. It is available in two sizes: large (7.75 in.) and small (6 in.).