COVINGTON, Ky. â€”
Double Dogs Chow House and Braxton Brewing Company are teaming up to create a new beer with a purpose.
The two brands said they will donate $20 per keg sold to local animal shelters.
The spent grains from the brew will also be donated to Brewhaus Dog Bones, a nonprofit organization dedicated to providing vocational training for young adults with disabilities.
Brewhaus said it uses the leftover grains to handcraft small-batch, oven-baked dog treats.
To celebrate the initiative, Double Dogs and Braxton Brewing Co. are hosting five release parties at Double Dogsâ€™ restaurants.
The events will take place Aug. 16-30, from 4 p.m. and until 7 p.m.
The events will include giveaways and a photo booth for guests and their furry friends.
Donations for the local humane society partners, plus 100 percent of the profits from the new Diddley Lager sold between 4 p.m. and 7 p.m. during the party, will go to the local animal shelter partner.
The lager will be available at all Double Dogs locations as a mainstay after the launch.
â€śOur organization is absolutely thrilled to collaborate with Braxton Brewing Company and Double Dogs Chow House to extend a paw print of goodness in so many directions!â€ť Lisa Graham, Founder of Brewhaus Dog Bones., shared.
For more information on the location of the parties, or to join the celebration, visit Braxton Brewing Co.â€™s Facebook events page.