Sunday, 14 August 2022
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PetCoach, where the picky pet parents go?

Leaving behind its big-box roots, Petco is opening a new kind of retail store where animal-friendly amenities such as dog baths, play yards and treats fit for humans are meant to win over picky pet parents who would otherwise snub the mainstream brand.

Called PetCoach, the pilot San Diego store, officially unveiled on Tuesday, is the old pet store reimagined — literally. Located at 141 South Las Posas Road in San Marcos, PetCoach takes the place of a former Petco venue.

But here, instead of a smattering of products, shoppers will find that services such as veterinary care, grooming and dog daycare not only dominate but dictate the entire experience. Food, clothing and toys are also available, of course, but they’re thoughtfully displayed by task, meaning customers should come for the care but find a relevant product — or five — in the process.

PetCoach is the brainchild of Brock Weatherup, a Petco executive who runs the firm’s new initiatives arm and who relocated to town from Philadelphia after his app with the same name was acquired in April of last year. When his company was purchased, PetCoach was just an app that presented people with a cheap way of getting their pressing pet questions answered quickly by experts. Now it’s taken on a physical life of its own.


The Bark Box

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