Saturday, 4 December 2021
728 x 90

CMO’s top 8 martech stories for the week – 23 August 2018

SugarCRM gets significant investment injection

SugarCRM has secured a a significant and strategic investment deal this week with Accel-KKR, a leading technology-focused private equity firm.

In a statement, the vendor said the private equity buyout will accelerate its strategy of driving global growth around its relationship management platform. Accel-KKR has committed investment to drive product innovation, services, expanded capabilities and a strategic acquisition program. Specific financial terms were not disclosed. 

“Following several years of significant growth, market recognition and high customer satisfaction, this is the perfect time for us to work with an investor who is as enthusiastic and confident about the CRM market and our approach as we are,” said SugarCRM CEO, Larry Augustin. “This significant investment will enable substantial business growth, both organically and inorganically.”

Swrve establishes Asia-Pacific office

Swrve has opened its inaugural Asia-Pacific office in Sydney, and appointed Scott Mirabello as regional director, Asia-Pacific.

Swrve provides real-time mobile marketing automation software to a client list including Microsoft, Samsung, Sony, Virgin, Travelex and Emirates. Swrve claims it is deployed in hundreds of mobile, Web and TV apps across industries, such as retail, media, travel/hospitality, entertainment and banking.

The move represents a significant expansion for Swrve, which has offices in San Francisco, London, Dublin, and Amsterdam. Stepping into the Asia-Pacific region will improve the company’s ability to serve existing client base in the area and meet demand from enterprises across multiple verticals including travel, banking, telecommunications, and retail.

“We’re delighted to be both expanding into Asia Pacific and welcoming Scott on board,” said Christopher Dean, CEO of Swrve. “This move reflects our great success in attracting enterprise customers from the area and is designed to both improve our service to those organisations and deliver more of the same. With a substantial customer base across North America and EMEA, we’re thrilled to continue to grow our global coverage.”

Drawbridge raises US$70 million

« »

Leave a Reply

Your email address will not be published. Required fields are marked *

Free Email Updates
Get the latest content first.
We respect your privacy.