BEIJING ‚ÄĒ An abandoned warehouse once stood where Sylar‚Äôs new mansion sprawls.
Over the past year, builders have transformed the two-acre lot into his ‚Äúparadise,‚ÄĚ a sign informs guests at the wooden gates. Beyond them lie a spa, a trampoline, an indoor pool, two murals of Sylar‚Äôs face and a party room with chalkboard walls, where someone has scrawled: ‚ÄúI love you.‚ÄĚ
Sylar paused at the tender message on a recent afternoon. Then he lifted his leg and urinated.
This is what half a million dollars can buy a border collie in Beijing. It‚Äôs also a symbol of love, economic progress and the Internet‚Äôs unique power to make you famous ‚ÄĒ sometimes overnight.
‚ÄúBefore I had Sylar, I had nothing to live for,‚ÄĚ said owner Zhou Tianxiao, 31, scratching his dog‚Äôs ears. ‚ÄúHe gave me a purpose.‚ÄĚ
Five decades after Chairman Mao‚Äôs Red Guards were known to kill pet dogs ‚ÄĒ a ‚Äúbourgeois‚ÄĚ accessory the communist leader sought to quash during his purge of Western values ‚ÄĒ China‚Äôs youths are increasingly lavishing money on animals.
The Chinese are projected to spend the equivalent of $7¬†billion on furry friends by 2022, a surge from $2.6¬†billion last year, according to the German market research firm Euromonitor.
He named the puppy Sylar after a character in one of his favorite American television shows, ‚ÄúHeroes.‚ÄĚ
Hollywood‚Äôs Sylar was a watch repairer who ‚Äúdesired to be special instead of ‚Äėordinary,‚Äô‚ÄČ‚ÄĚ as one fan site puts it, so he learned to kill superheroes and steal their abilities.
Zhou imagined that the canine version would use his powers for good.
He watched YouTube videos of dog trainers in the United States, studying their techniques late into the nights. He taught Sylar to high-five, play dead, walk like a human and leap on tables. One command sent the dog between Zhou‚Äôs legs, a paw on each foot, so they could stroll together.
Zhou used his phone to shoot footage of Sylar‚Äôs tricks, set to Lady Gaga songs, and posted it to Meipai, a Chinese video site.
Somehow, people found the clips. One share spawned 10 more, which multiplied to 1,000, which swelled into millions of views.
Sylar soon had nearly 800,000 followers on social media. Fans across China wrote to him, drew pictures of him and asked to meet.
Zhou had unwittingly stepped into a cultural obsession.
Chinese social media is crawling with celebrity animals: An American Eskimo dog named Niuniu and a Scottish fold cat called Duanwu each has more followers than Kanye West.
Amy Huilin Tsang, a sociologist who studies Chinese class identity, says the pet fixation may have something to do with self-expression.
‚ÄúThe dog can be a fashion statement,‚ÄĚ she said. ‚ÄúOr the newest status symbol.‚ÄĚ
For members of China‚Äôs one-child generation, analysts say, nothing is too good for their animals.
‚ÄúThey‚Äôve been incredibly mollycoddled their whole lives,‚ÄĚ said Andrew Atkinson, a dog and cat market researcher in Shanghai, ‚Äúand they‚Äôre transferring it onto their pets.‚ÄĚ
The spotlight on Sylar encouraged Zhou to open a dog food and toy store on Taobao, the Chinese e-commerce giant that allows users to peddle goods online.
By 2017, he had enough cash to start a new life.
He thanked his pet with a tattoo of Sylar‚Äôs name in red bubble letters on his left forearm. The body art alone didn‚Äôt feel adequate, so Zhou wondered: What does a dog really want?
Space. Much more space.
Zhou found the old warehouse in Shunyi, an upscale Beijing suburb, and designed the renovation himself. His girlfriend, Liu Wei, 37, helps him run the place and manage a staff of 10, who live next door.
Before Sylar, Zhou ‚Äúwas lazy and spent most of his waking hours playing video games,‚ÄĚ Liu said. ‚ÄúHe‚Äôs now enterprising and conscientious.‚ÄĚ
They opened Sylar‚Äôs mansion to the public in May. Dogs can take a ‚Äúmedicinal bath‚ÄĚ in the spa for 175 yuan (about $26) or a ‚Äúsoothing oil‚ÄĚ massage for 400.
Canine visitors are welcome to stay the night in air-conditioned rooms with giant pillows and personal backyards. And humans can join their pets in the pool, as long as they don‚Äôt mind the floating clumps of black collie fur.