Tuesday, 16 August 2022
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5 Questions with … Tara Nickerson, general manager of the Cromwell Radio Group

Name: Tara Nickerson

Occupation: General manager of the Cromwell Radio Group in Decatur

City of residency: Bethany

What’s your favorite part about having a career in radio? 

I have always loved to talk. My father used to lament that I never stopped! Honestly though, good communication makes me happy. There’s nothing that moves me more than a great sermon or TED Talk. In radio, we get to communicate with listeners every day, and we also get to help local businesses communicate the ways they can serve our listeners with advertising.  

Do you have any favorite musicians or genres of music? 

I love Prince, Michael Jackson, the Beastie Boys and Bon Jovi. I am very obviously a product of the ’80s. My 20s, however, made me a fan of Barenaked Ladies, Natalie Merchant and the Dave Matthews Band.

What advice do you have for people looking to break into the broadcasting industry? 

Study the English language. Learn to tell a story, then learn to tell it in a minute or less. If you want to be on the air, be willing to start at the bottom and maybe work some uncomfortable hours to get your foot in the door (we have all had to do it!). 

If you have a heart for helping businesses grow, this will also be a great industry for you. Almost no one in this business “just” does a radio show anymore. You are a part of a bigger mission to serve your community.

How do you like to spend your time outside of work? 

I enjoy spending time with my family, especially at the pool. I’m beside myself with joy when my daughter and her husband get to visit from Arizona. I also love being a part of my church, Lampstand, and participating in their Great Banquet Ministry. It has changed my life.

What’s your favorite thing about Decatur? 

There are a lot of good people putting up a hard fight for this city every day. They know things are not always ideal, but they keep putting one foot in front of the other and fighting for growth and progress.

That takes tenacity. I love watching it and trying to support it.

Source: https://herald-review.com/news/local/questions-with-tara-nickerson-general-manager-of-the-cromwell-radio/article_e7242857-ac00-5695-b5dd-d1f4f22c28f9.html

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